Reason: Keeping forging ahead with the vanguard of micro-electronics, and harvesting fruits with the mode of IDM!
As the first micro-electronics enterprise among the same industry, Shanghai Beiling Co., Ltd. (hereinafter referred to as Beiling), through self-designing and self-manufacturing integrated circuits (IC), owns the independent intellectual property right. For many years, Beiling has been progressing rapidly in such fields as ammeter measurement IC, power management IC, and smart card IC and so forth. Particularly, the ammeter measurement IC has gained the leading position on Chinese market.
Since the micro-electronics industry is being divided into smaller and smaller sections, Beiling switches to target Niche IDM, namely the suppliers of products and services combined with designing, special processing and manufacturing. It focuses on 0.5 micron BCD technology and 700V high-pressure BiCMOS one, which provide guarantee for IC products. Thus, comparing with other fabless companies, it has the exclusive advantage.
In the early 1990s (1992), Beiling had developed the ammeter chips. Later on in 2000, it put onto market the measurement chips with digital technology. As its products failed to meet the increasing demand, ADI seized the opportunity and was welcomed by the electric power department. Nevertheless, since the aforesaid measurement chips were comparable in quality to those of ADI, Beiling had won a large number of ammeter manufactures. With the rising market occupation ratio, it defeated ADI to become the head of the trade. However, in 2004, ADI sued Beiling, saying that the latter had been embezzled its layout-design of integrated circuits to manufacture BL0951 products. Beiling countersued ADI, and they reconciled.
This year, Beiling has unveiled a BL0930 built-in crystal single-phase electric energy measurement chip with high cost-performance. This product, as the core calculation chips of the electronic watt-hour meter, is designed with the technologies of over-sampling and digital signal treatment. Thus, its accuracy of measurement is enhanced. Within the input dynamic range (500:1), the non-linear errors of measurement are less than 0.1 %, and the minimum adjusted value of 9-grade resistance network is 1/1024. When the regulating scope is 80% to 120 5, the regulating fineness is 0.05%, and the temperature characteristic is smaller than 50ppm/¡æ. After introducing the new product, Beiling would naturally secure its overlord ship in the market, and obtain over£¤600,000.00 income.
Apart from consolidating the ammeter market, the above company has recently introduced from abroad the highly trained personnel of analog IC design. Led by it, these professionals have designed power management IC, smart card IC, biological information cards, and remote RFID tags, which have occupied most of the market. On December 20, Shanghai Lingxin Micro-Electronics Co., Ltd. held by Beiling was established, mainly designing, testing and distributing integrated circuits and software. In virtue to the found of ¡°Lingxin Company¡±, Beiling shall accelerate the development of core technologies so as to strengthen the competitive power of its products.
In the next few years, with the complete electronic products increasing and upgrading rapidly, China power management market will keep growing quickly. According to the predicted data provided by CCID Consulting Company Limited (hereinafter referred to as CCID Consulting), it is estimated that from 2005 to 2009, the annual compound growth rate of China power management market will reach 28.95. In 2009, the income of the above market will be up to £¤582,600,000.00. Starting from 2008, as the complete sets of electronic products will be being slowly shifted from other countries to China, the aforesaid market shall enter into a stable growth period.
In addition, as Olympic Games is approaching and the government is going to adopt the electronic information technology in the field of food safety, RFID will be applied. It is anticipated before or after 2008, the logistics industry and the supply chain management (SCM) shall be regarded as the important branches of RFID, and the high-frequency RFID market shall be boosted to a great extent. Before and after 2010, RFID will begin to be used in retail business, and the Chinese RFID market will come to the year of explosive increase. Beiling has presently successfully applied the RFID system engineering. By the end of this year, it has completed the self-service book borrowing and returning system for the library of Jimei University, Xiamen Children¡¯s Library, and Shanghai Changning Library; and the project of logistic management system for the warehouse of Shanghai Jinshan Petrochemical Logistics. It is estimated that Beiling will have a good prospect in local micro-electronics field.
As the eldest among local micro-electronics industry, depending on IDM mode, Beiling vigorously improve its products and stabilize the expanded market. We wish it will score even greater successes in future!
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