Source: southern daily: 2011-03-04
To chigo air conditioning work xiao zhang likes to read history books, compared with before go to the library reading a book, and now his favorite thing is to lie on the bed with mobile phone log in "reading" red foshan, wisdom of mobile phone platform to pick their favorite book.
Just before the Chinese New Year, foshan cultural radio and television news and publication in collaboration with the foshan mobile reading "" red foshan, wisdom, the launch of migrant worker cultural activities of the activity to migrant workers with colorful culture life, boosting urban civilization image promotion, is an important measure of building intelligent culture.
More than 1500 books are free to read
"' red move in foshan, intelligent reading 'time span for January 2011 to march, will face the foshan city migrant populations, key framed a dense crowd park, factory area, living area, number of active objects reached 1.5 million." Foshan mobile has been introduced.
Learned, in foshan mobile phone platform established reading activities free zone, zone includes more than 1500 various kinds of high-quality goods book (list will be updated regularly and gradually increase), covering management motivational, military history, fashion life, martial arts fantasy eight class, education, health and other positive books, for active objects to completely free to read. For charge books outside of the free zone, you can read and receive a maximum of 5 yuan (RMB) fee/month cultural allowance.
"To gradually cultivate migrant workers positive reading habits, activities steps will start from recommend popular reader, then emphatically recommended popular interest reader, comprehensive cultural classic books to recommend again." "The foshan movement said.
Relevant personage introduces foshan mobile, to enhance activity effect, make good books in the readers mind produce echoes, also read speech contests solicitation activities at the same time, encourage migrant workers to publish read testimonials and reviews, excellent authors will receive prizes such as mobile phone to read e-books vouchers.
Foshan mobile also facing migrant workers more intensive industrial park, factory district, living quarters, SMS send promotion, through the enterprise and the factory organization, and through cultural class boutique book reading, words fee free rewards, mobile reading electronic book tokens reward, famous paper support activities, such as book reward incentive to the masses of migrant workers to participate in the activities.
The phone is read as a new form of caring for the outside world
"In order to ensure the effectiveness of the activities, the most effective forms of activity are sought, and the reading habits of the migrant workers have been carried out, and the pilot activities have been carried out." Foshan mobile has been introduced. The trial lasted for one month, and a total of 6,822 people were read in total, from a selection of 60,304 target people from a group of 22 large factories in the five districts of foshan. The pilot results show that migrant workers are very keen on reading through mobile phones.
Among them, 761 people from guangdong zhigao air conditioning co., LTD. Participated in the intelligent reading activity, and the participation of the employees was 11%. Martial arts fantasy, fashionable life, urban migrant workers prefer romantic, classic books and other reading material, the migrant worker's most popular books, including "fight to break the sky", "I am a fallen flower" (fictions on migrant workers), if you are the one ", the romance of The Three Kingdoms, "the professor evaluation endure the", etc.
According to the director of the city's new bureau, the people of the migrant workers have always been the focus of cultural care, and the demand for books is also very strong. But since most migrant workers live in relatively remote factory park, a certain distance away from the library or bookstore, and for the migrant workers group, Internet reading and paper reading cost is relatively high, objectively caused the difficulty in reading.
Mobile phones, which are now the must-have communications tool for all, have a high rate of ownership among the migrant workers, and most mobile phones can do text reading. Research analysis shows that mobile reading is becoming the preferred tool for migrant workers to read. The culture department chose to read this emerging form of mobile phone as one of the new and intelligent new carriers to provide cultural products and services to foreign workers. "Red move in foshan, intelligent reading" migrant worker cultural activities will carry the "library" of 1500 free books into the hands of migrant workers, it is a cultural products and services of intelligent vivid case, is the construction of cultural charm city, the cultural city of the people's livelihood.